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The logo for Union Squared Pizzeria, located in Chicago IL.
A typographic lockup for Union Squared Pizzeria that reads "Pizza from the Hearth of the Motor City." with symbols from the Detroit flag below.
A bunch of pizza boxes for Union Squared.
A photo of the Union Squared Pizzeria location in Chicago's Revival Food Hall.
A brand illustration showing the build order of a Detroit-style pan pizza in the style of a schematic.
A photo of the Spirit of Detroit statue.
A detail photo of bbq chicken pizza.
A brand illustration based on the Spirit of Detroit statue. In its hands are a pizza pan and a pizza cutter.
A t-shirt graphic that reads "Forged & assembled by Union Squared."
Union Squared logo on a t-shirt
Graphic that reads UnionPizza.com. Chicago, Evanston.

Services

Branding
Illustration
Copywriting

 

Agency

Core Twelve

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Client

Union Squared

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Year

2017

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Ever heard of Detroit-style pizza? I hadn't, but when Union Pizza brought their hometown specialty to Chicago’s Revival Food Hall, my team hunkered down with a few square pies and a big appetite for research. We developed branding, collateral, and custom illustrations to help make their launch at Chicago’s hottest lunch destination a success.

Doin' it Detroit Style

More Work 👇

Animation of many gig poster designs.

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Emoji monkey animation that flickers with X’s over the eyes.

Marketing | Creative Direction
The Dayton's Monkeys

Looping animation of a bus in Chicago driving back and forth

Branding | Illustration
The Fleet

POV of various graphics of Rivere cycling in the style of a Viewmaster toy.

Marketing | Branding | Creative Direction
Rivere of River North

An exterior image of 120 Broadway in Manhattan.

Branding | Lettering | Real Estate
120 Broadway Revival

A back-and-forth animation of an office building rendering transitioning from night to day.

Branding | Marketing | Creative Direction
LINK Creative Campaign

A flickering neon sign that says "It's Boogie Time."

Lettering | Neon | Beer
It's Boogie Time

A custom modular piece of letter that says "Succesfful Failures" flickering against a black background.

Lettering | Experimental
Successful Failures

An abstract, 3D custom piece of lettering featuring the letter M.

Experimental | 3D | Lettering
36 Days of Type

An animation featuring rejected book cover designs, each with a red letter X over it.

Collection
Book Covers

A bunch of Little Creeps stickers.

Experimental | 3D | Illustration
Little Creeps

A bunch hands reaching into a Union Squared pizza box and taking every slice.

Branding | Food & Bev

Union Squared

An illustrated bagel mascot appears in front of the word "Bagels" repeating.

Branding | Food & Bev
Schoolyard Bagels

Multiple pencil sketch iterations of the word "Lettering" against a black background.

Collection
Type & Lettering

Custom logo lettering sketches for Midwest Nice, a Chicago-based art and gift shop.

Collection
Logos & Logotypes

A hand writing "No Scrubs" in copperplate-style calligraphy

Personal Project
Lowbrow Calligraphy

Custom illustrations for Canna Remedies dispensary showing cannabis products moving against a purple background.

Branding | Illustration | Cannabis
Canna Remedies

Frank & Furter's Handcrafted Hot Dogs mascots chasing one another.

Branding | Illustration | Food & Bev
Frank & Furter's

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