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The Fleet bus logo
Back detail of a Fleet bus in Chicago, in front of Aon Center / Prudential Plaza. The name reads CHI Relay, in the Loop by the Lake. There is a blue octopus illustration in front of a city skyline.
A Fleet bus from Aon Center / Prudential Plaza in Chicago featuring octopus illustrations.
A photo of CHI Circuit, a Fleet bus featuring the hand of Poseidon rising out of Lake Michigan and holding a trident. The Chicago skyline is in the background.
A photo of CHI Amped, a Fleet bus with a giant purple electric eel.
A Fleet bus featuring scuba divers racing on the backs of giant seahorses.
A front view of CHI Flux, a Fleet bus featuring a school of purple jellyfish.
A piece of marketing collateral that reads “Ahoy.” It is a piece of paper rolled up into a glass bottle to announce the launch of The Fleet.
A piece of marketing collateral that reads “Ahoy.” It is a piece of paper rolled up into a glass bottle to announce the launch of The Fleet.
A Fleet bus featuring a school of giant jellyfish driving down a Chicago street.

Services

Branding
Illustration
Copywriting

 

Agency

Core Twelve

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Client

601W Companies

The Telos Group

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Year

2024

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When Aon Center and Prudential Plaza purchased a fleet of fully-electric buses to shuttle tenants to and from Chicago’s major transit hubs, we stepped in to help them make a splash with a nautical-inspired brand and illustration series promoting the buildings’ “Loop by the Lake” neighborhood. I designed the brand, created the custom illustrations, shuttle names, and marketing collateral complete with “message in a bottle” announcement because, well, why not?

The Fleet

More Work 👇

Animation of many gig poster designs.

Marketing | Creative Direction
South By Southwest Loop

Emoji monkey animation that flickers with X’s over the eyes.

Marketing | Creative Direction
The Dayton's Monkeys

Looping animation of a bus in Chicago driving back and forth

Branding | Illustration
The Fleet

POV of various graphics of Rivere cycling in the style of a Viewmaster toy.

Marketing | Branding | Creative Direction
Rivere of River North

An exterior image of 120 Broadway in Manhattan.

Branding | Lettering | Real Estate
120 Broadway Revival

A back-and-forth animation of an office building rendering transitioning from night to day.

Branding | Marketing | Creative Direction
LINK Creative Campaign

A flickering neon sign that says "It's Boogie Time."

Lettering | Neon | Beer
It's Boogie Time

A custom modular piece of letter that says "Succesfful Failures" flickering against a black background.

Lettering | Experimental
Successful Failures

An abstract, 3D custom piece of lettering featuring the letter M.

Experimental | 3D | Lettering
36 Days of Type

An animation featuring rejected book cover designs, each with a red letter X over it.

Collection
Book Covers

A bunch of Little Creeps stickers.

Experimental | 3D | Illustration
Little Creeps

A bunch hands reaching into a Union Squared pizza box and taking every slice.

Branding | Food & Bev

Union Squared

An illustrated bagel mascot appears in front of the word "Bagels" repeating.

Branding | Food & Bev
Schoolyard Bagels

Multiple pencil sketch iterations of the word "Lettering" against a black background.

Collection
Type & Lettering

Custom logo lettering sketches for Midwest Nice, a Chicago-based art and gift shop.

Collection
Logos & Logotypes

A hand writing "No Scrubs" in copperplate-style calligraphy

Personal Project
Lowbrow Calligraphy

Custom illustrations for Canna Remedies dispensary showing cannabis products moving against a purple background.

Branding | Illustration | Cannabis
Canna Remedies

Frank & Furter's Handcrafted Hot Dogs mascots chasing one another.

Branding | Illustration | Food & Bev
Frank & Furter's

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