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A series of marketing gig-poster style pieces.
A gig poster that reads THE PARK-KINGS, a fictional band promoting the great parking at Canal Station.
A marketing gig poster for SOUTH BY SOUTHWEST LOOP. It is promoting key selling points about Canal Station, an office building in Chicago's Southwest Loop area.
A marketing gig poster featuring Manny's in Chicago's South Loop neighborhood. It lists popular restaurants in the area.
A gig poster for THE DEMOLITION CREW, promoting the big redevelopment coming to Canal Station.
Detail of multiple gig poster designs for South by Southwest Loop.
A rendering of Canal Station.
Canal Station brochure detail.

Services

Naming

Design
Copywriting
Art Direction
Creative Direction
 

Agency

Core Twelve

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Client

Telos
The 601W Companies

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Year

2020

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Situated in Chicago's Southwest Loop, Canal Station is an imposing office structure in need of a major makeover. Tasked with unveiling its transformation, we embraced the building’s challenges—its location and austere exterior—and launched a bold, music festival-themed campaign. This audacious approach not only highlighted the building’s key features but did so with a flair that captured the market's attention.

South by Southwest Loop

More Work 👇

Animation of many gig poster designs.

Marketing | Creative Direction
South By Southwest Loop

Emoji monkey animation that flickers with X’s over the eyes.

Marketing | Creative Direction
The Dayton's Monkeys

Looping animation of a bus in Chicago driving back and forth

Branding | Illustration
The Fleet

POV of various graphics of Rivere cycling in the style of a Viewmaster toy.

Marketing | Branding | Creative Direction
Rivere of River North

An exterior image of 120 Broadway in Manhattan.

Branding | Lettering | Real Estate
120 Broadway Revival

A back-and-forth animation of an office building rendering transitioning from night to day.

Branding | Marketing | Creative Direction
LINK Creative Campaign

A flickering neon sign that says "It's Boogie Time."

Lettering | Neon | Beer
It's Boogie Time

A custom modular piece of letter that says "Succesfful Failures" flickering against a black background.

Lettering | Experimental
Successful Failures

An abstract, 3D custom piece of lettering featuring the letter M.

Experimental | 3D | Lettering
36 Days of Type

An animation featuring rejected book cover designs, each with a red letter X over it.

Collection
Book Covers

A bunch of Little Creeps stickers.

Experimental | 3D | Illustration
Little Creeps

A bunch hands reaching into a Union Squared pizza box and taking every slice.

Branding | Food & Bev

Union Squared

An illustrated bagel mascot appears in front of the word "Bagels" repeating.

Branding | Food & Bev
Schoolyard Bagels

Multiple pencil sketch iterations of the word "Lettering" against a black background.

Collection
Type & Lettering

Custom logo lettering sketches for Midwest Nice, a Chicago-based art and gift shop.

Collection
Logos & Logotypes

A hand writing "No Scrubs" in copperplate-style calligraphy

Personal Project
Lowbrow Calligraphy

Custom illustrations for Canna Remedies dispensary showing cannabis products moving against a purple background.

Branding | Illustration | Cannabis
Canna Remedies

Frank & Furter's Handcrafted Hot Dogs mascots chasing one another.

Branding | Illustration | Food & Bev
Frank & Furter's

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