Services
Branding
Naming
Design
Copywriting
Art Direction
Creative Direction

Agency

Core Twelve

Clients

Telos
601W Companies

Year

2020

Canal Station is a monolithic office building located in Chicago’s Southwest Loop neighborhood. Last year, my team was tasked with developing a marketing campaign to announce its redevelopment by the team responsible for some of the city’s biggest projects in recent memory.

Instead of shying away from the less-than-stellar location and (frankly) un-sexy exterior, we decided to lean in and develop something bigger, bolder, and louder than our competition—literally. This music festival-inspired campaign took the market by surprise with its unapologetic aesthetic and unorthodox delivery of the building’s key selling points.

Plus, who doesn’t love designing gig posters?

South by Southwest Loop