When High Dive and Airheads decided to stir up some trouble by entering the fast food "Chicken Sandwich Wars," they went all-in on the ridiculousness with a social campaign featuring their rainbow-bunned "Candy Chicken Sandy" going toe to toe with some of the best in the business. They even doubled-down with a branded food truck  parked in Chicago's West Loop neighborhood, serving samples of their confectionary concoction. At the end of the day, Airheads learned that chicken sandwiches don't come quite as naturally to them as colorful candy chews, but not before I had a chance to develop some truly silly animated GIFs to help support the campaign.

The Chicken Sandwich Wars