A fun personal exploration of neon as an illustration style. These pieces are plotted in Illustrator before being brought into Photoshop for some dressing and animation.
Benedictine was designed during my time in the 2014-2015 Type@Cooper Extended Program. It was inspired by the first printed books in Italy by Konrad Sweynheym and Arnold Pannartz. The two were summoned to the Benedictine abbey at Subiaco—a town in the Province of Rome, in Lazio, Italy—in 1464 by Cardinal Giovanni of Turrecremata.
Their early work shows a clear attempt at using Roman letterforms for their Italian audience, but the influence of the German-style blackletter shines through with calligraphic strokes and a rather angular alphabet, making for a unique (albeit somewhat bizarre) design.
This typeface began as a revival of that “half-Roman” alphabet but quickly took on a life of its own, abandoning some of the quirks and imperfections specific to the source material in favor of new ones discovered along the way. The angled, swelling stroke endings and alternating soft and sharp turns in the round forms cause text to dance along the page like a well-practiced (and slightly intoxicated) Tarantella.
Benedictine is intended for use in short copy at 10-point and above, or at display sizes in everything from headlines to logotypes to packaging and beyond.
BakeCraft is a subscription-based box service specializing in providing quality ingredients, easy-to-follow-recipes, and helpful tips and tricks for customers to create delicious baked goods at home every month.
BakeCraft founder and pastry chef Gabriella Pullano is a first-generation Italian-American and grew up receiving letters from family members in Italy. This piece of personal history was the “golden nugget” upon which the branding is built. It leverages the user experience of excitedly checking the mail for each month’s package, and is a contemporary take on vintage Italian postage and the primary red-and-blue color palette of the air-mail envelopes of Gabriella’s youth.
Illustration: Anthony Elder
Biographic Poems: Evan O'Donovan
Check out the full website at Little Creeps.
Little Creeps are the last remaining inhabitants of Earth in the year 2319, after ongoing nuclear war, toxic dumping, and pollution have caused new species to evolve from the sludge with odd defects and vivid, glowing skin tones.
Some furry, some slimy, both kind-hearted and sinister, each Creep has a story, with more being discovered every day!
Follow Little Creeps on Instagram.
Crū is a small lifestyle sock brand based in New York City. I was approached to create a custom wordmark that could be easily replicated in textile and separate the brand from its competition in the urban lifestyle market. The first line of printed socks drew inspiration from the colorways and textures found on popular cigarette packaging and New York City sports team jerseys, and patterns were created with the wordmark for use on printed collateral.
This 12"x18" poster was commissioned by the client with the goal of somehow visually expressing these lyrics from the song 100,000 Fireflies by The Magnetic Fields. After some sketching and discussion, we decided to explore a breakdown of the lyrics line-by-line, having each one visually represent the words therein. Drawn first in pencil and then digitized in Illustrator, the final piece was printed digitally by Print Mor NYC and framed.
Sugarkiss Bakeshop is the brand of Gabriella Pullano, a baker specializing in bespoke treats for parties and special occasions. The logo was hand-lettered to reflect the one-of-a-kind quality that the brand has built itself on.
Jibon Health Technologies, Inc. is a startup that I co-founded specializing in low-cost, low-tech medical devices for the developing world. Our first product, Tampostat, has received accolades from the Bill & Melinda Gates Foundation, USAID, and more for helping to reduce maternal mortality in the regions where it is most prevalent: rural Bangladesh and India.
The branding is inspired by the very people it aims to serve. The mark is a simplified lotus flower—a symbol representing life—in the colors of the Bangladeshi flag, the negative space creating a familiar medical cross.
Destination Real Estate is a family-owned real estate brokerage in South Brooklyn, New York. The neighborhoods that Destination services have seen a surge of young professionals and families over the past decades—a departure from the traditionally conservative, blue collar families that once offered patronage. After close inspection of the competitive marketplace, we learned that there was an opportunity to cater to the shifting customer-base in a way that no local brokerages currently were. By developing a contemporary, friendly, and dynamic brand identity we were able to distance ourselves from the competition and offer the customer a refreshing brand experience.
The Little Chef's Guide to the Alphabet was a project completed while a student in Abby Goldstein's Book Design class at Fordham University. The prompt was simple: develop and design a book on any subject, for any audience.
This project grew from my developing interest in typography and lettering, and seemed a fun medium for getting my hands a bit dirty while exploring my new passion. The book was shot over a few afternoons and color-corrected in Adobe Bridge before binding.
Vitruvian Aesthetics is a family-owned medical laser treatment facility operating in Brooklyn, New York. While studying the competitive marketplace, we learned that many laser treatment facilities operating in this area cater more to female clientele through flourished typography, soft, traditionally gender-specific color palettes, and business names such as Angel Skin, Aesthetic Allure, and Skin Beauty Spa. Other facilities fell onto the more clinical end of the spectrum in both name and visual presentation. Our goal on this project was to create an approachable-yet-professional look that appealed to all genders equally while evoking the brand values of aesthetics, cleanliness, and precision.
I designed this wood type-inspired circus poster for the 2014 Penguin Young Readers Design Group Halloween party. The theme this year was GOTHAM VS. METROPOLIS, and the 18" x 42" poster promotes the fateful circus performance that would take the lives of Dick Grayson's (soon to be known as Robin: The Boy Wonder) parents.
Letterpressed wedding invitations with custom lettering. When the bride and groom approached me to work on this, we set out to design something semi-traditional without too much rigidity. Early on, the groom and I decided that this would be a great opportunity for him to finally restore his dad's old broadside letterpress and take the printing on himself (his very first hands-on experience with letterpress printing). The components were printed on A5, A6, and A7 Crane Lettra paper and packaged in brown kraft paper, tied with bakers twine.
A poster commission from Fordham University advertising the Ildiko Butler Travel Grant; a new series of awards allowing photography students to travel the globe to practice their craft. One specific award is set aside for studies in Italy. Suitcase lettering features a custom monoweight script, Egyptian, and Egyptian Slab.
This project was my gateway to calligraphy, an exploration of how ornate copperplate scripts hold up against more . . . modern linguistics. Featuring some of my favorite lyrics from rap and hip-hop royalty, Pretty Dirty Words spawned an Etsy shop for commissioned pieces and saw some internet popularity shortly after, including a feature on Under Consideration’s Quipsologies blog, 19 November 2013.
Personal project, 1-Shot Enamel on Glass, 10.5" x 12.5"
I worked at Honeydrop Beverages, a Brooklyn-based natural beverage brand, for my first two years out of college (Mar 2011–Feb 2013). During my time there, my duties included anything from designing and maintaining in-house brand collateral (from stickers to full delivery truck and cooler wrap graphics) to developing label evolutions based on market research and overseeing label production. While there, I was able to experience and manage every stage of print production from the initial pencil sketches through to full-on production runs to promotional photo shoots on finished bottles. This page features only a fraction of the work completed while under Honeydrop's employ, but highlights a few of my favorite projects, as well as those completed at the largest scale.
Elmhurst Dairy is New York City’s only dairy facility, located in Jamaica, NY on a 15-acre processing plant. The dairy produces over 1.5 million gallons of milk per week and, because it does not have warehouse space on the property, gets the finished product out and onto store shelves within 48 hours, producing what the plant considers “the freshest milk in the City.”
This fun and friendly approach speaks to the brand’s New York City roots. Bursts of color on the packaging quickly catch the eye and allow the customer to more readily identify the fat content.
Stackable packaging was designed with the city-dweller in mind: sleek, architectural, and space-conscious. The almost-uniform crown and base allow the HDPE bottles to stack seamlessly within the secondary packaging. This allows for more security, more available space, and less leakage due to damaged cartons.
When this young couple approached me to design their wedding invitation, their only direction was "have fun with it," so we decided to explore some loud, expressive typography to announce their upcoming union. After I presented a few toned-down ideas and they came back with "How about it starts off with Holy Shit!" the final product began to take shape. The red lines across the invite denote a perforation so that guests could easily tear off their RSVP and return as a postcard.