Vitruvian Aesthetics is a family-owned medical laser treatment facility operating in Brooklyn, New York. While studying the competitive marketplace, we learned that many laser treatment facilities operating in this area cater more to female clientele through flourished typography, soft, traditionally gender-specific color palettes, and business names such as "Angel Skin," "Aesthetic Allure," and "Skin Beauty Spa." Other facilities fell onto the more clinical end of the spectrum in both name and visual presentation. Our goal on this project was to create an approachable-yet-professional look that appealed to all genders equally while evoking the brand values of aesthetics, cleanliness, and precision.