In a past role at Penguin Random House, I shifted roles between designer, illustrator, and art director on Young Adult and Middle Grade titles for Razorbill, an imprint of the Penguin Young Readers Group.
BakeCraft is a subscription-based box service specializing in providing quality ingredients, easy-to-follow recipes, and helpful tips and tricks for customers to create delicious baked goods at home every month.
BakeCraft founder and pastry chef Gabriella Pullano is a first-generation Italian-American and grew up receiving letters from family members in Italy. This piece of personal history was the “golden nugget” upon which the branding is built. It leverages the user experience of excitedly checking the mail for each month’s package, and is a contemporary take on vintage Italian postage and the primary red-and-blue color palette of the air-mail envelopes of Gabriella’s youth.
Shown here is a collection of exploratory, unused, or otherwise rejected book cover concepts developed during the design process. Even if a cover concept dies in the pitch-room, it's always worth the exploration and tends to reveal something new about the needs and goals of the project.
THESE COVERS ARE IN NO WAY MEANT TO REPRESENT OR REPLACE THE FINAL PUBLISHED COVER ART.